A brilliant ad campaign warning against judging women by their clothing

Terre des Femmes

Don’t measure a woman’s worth by her clothes…

This is the slogan for the most recent awareness campaign launched by Swiss human rights organisation, Terre des Femmes. A catchy phrase accompanied by well-thought out clichés about women to try to change public opinion: just because a woman wears a mini-skirt doesn’t mean we should make any judgements about her character.

1/ The neckline

Terre des Femmes/Bored Panda

2/ Skirts

4/ Heels

Terre des Femmes / Bored Panda