How publicity is used to control the birth rate
Depending on the challenges posed by each country’s demographics, governments attempt to brainwash their populations to incite them to either increase or reduce the number of children they have. And their methods are not always very conventional! Here are a few examples of programmes put in place across the world to control the birth rate, either motivating or demotivating the troops!
1/ Some adult advertising in Denmark: “Do it for Denmark!”
With an average of 1.73 children per female, Denmark seems not to want to procreate! The results: an ageing population and a birthrate that is not replacing it. So they came up with a television advertising campaign for adults, produced by Spies Rejser, encouraging adults to have sex!
2/ Abortion, contraception and divorce are forbidden in Romania
Faced with falling birth rates since the ’60s, the Romanian government decided to ban abortion and contraception, and made divorce almost impossible, all the while taxing childless families! Are your taxes crippling you? Have a few children!!
3/ Early closure of offices once a month to encourage couples to meet each other in South Korea
With birth rates falling in South Korea (in which they have one of the lowest birth rates in the world) the government decided to take measures to revive the sex lives of the population: the third Wednesday of every month, offices close early to allow families and childless couples the opportunity to make time for each other between the sheets!
4/ Win a car for giving birth on a certain date in Russia
The Russian government decided in 2007 to make the 12th September a bank holiday, which has become known as “Conception Day”. As the name would suggest, it was intended that couples would fill the free time with baby-making! They even offer a prize if a baby is conceived on this day and born on the 12th June: money, cars or refrigerators! Is your car broken down? You know what you have to do….
5/ Robot babies in Japan
According to Japanese demographics, the Japanese are “on the road to extinction”! The cause? Limited motivation to have a family, resulting directly in a falling birth rate with the past number of years. In order to give future parents a taste for family life, students in the university of Tsukuba created Robot Babies, that people could take home for a few weeks and see how family life could work for them. Did they programme the robots to cry less than real babies so as not to put people off????
6/ Sterilisation camps in India
In 1975, the Indian government opened sterilisation camps to prevent women from getting pregnant, in the face of ever-rising birth rates. To encourage them to be sterilised of their own free will, a little money was offered to women who agreed. That said, those who refused were made to cooperate by force. These methods, which infringe on people’s basic human rights, fortunately have mostly disappeared, but not completely.
7/ A rap song by Mentos to encourage people to have children in Singapore
Panicking about the dramatically falling number of children in this artificial island ( the birth rate is less than one per female), the government in Singapore, in partnership with rapper Mentos, decided to release a rap song called “National Night”, inviting people to do their “civic duty”…..